Expert Tips for a Quick Sale from The Zachary Team
Selling a home can be a stressful and challenging process, especially in a city like San Antonio, where the real estate market is highly competitive and fast-moving. However, with the right preparation, pricing strategy, and marketing tactics, you can sell your home quickly and at the right price.
In this blog post, we'll be discussing some practical tips that can help you navigate the San Antonio real estate market and sell your home as quickly as possible.
Whether you're looking to downsize, upgrade, or simply relocate, these tips will help you sell your San Antonio home quickly and with minimal stress.
Preparing Your Property for Sale
When it comes to selling your home quickly in San Antonio, it's important to make sure your property is in the best possible shape to attract potential buyers. Here are some tips on how to prepare your property for sale
The first impression of your home is the exterior, and that's why it's crucial to ensure that your property looks great from the outside. Make sure your lawn is well-maintained, the hedges are trimmed, and the exterior of the house is in good condition. Add some potted plants or flowers to the front porch to add some color and life. You can also power wash the driveway and the windows.
Declutter and Depersonalize
Remove all personal items such as family photos, unique artwork, and other items that could be distracting for buyers. Keep your home clean and tidy, and remove any clutter. This will give potential buyers the opportunity to envision themselves in your home. Home buying is an emotional process, so political, religious, and or controversial items are best kept away from view, you never know what kind of buyer will be interested in your home and you don't want anything to give them a bad feeling and turn them away from making that amazing offer.
Stage Your Home If Needed
Staging is all about showcasing the best features of your home. It can be as simple as rearranging furniture, adding some throw pillows, and brightening up the space with fresh flowers. Keep in mind that less is more when it comes to staging. Aim for a clean and neutral look to help buyers picture themselves in the space. For inspiration look up photos in magazines or visit new builder's model homes to get a sense of what works, and if it gets too complicated, consider hiring a staging company to do it for you.
Price it to sell
To sell quickly, pricing the home effectively is crucial. Overpricing your home can turn off potential buyers and cause it to sit on the market for longer than necessary and raising questions about the house!
Here are some tips for pricing your property appropriately:
Pricing your home appropriately from the beginning is important. If you start with a high price, you may have to lower it later, which can turn off potential buyers who may perceive the drop in price as a sign that there is something wrong with the property. Overpricing your home can also cause it to sit on the market for too long, making potential buyers question why it has not sold yet.
Underpricing it on the other hand is risking leaving money on the table that you could otherwise have in your bank. The goal is to price is just right to sell and to do that, you have to understand the market.
Don't rely on Zillow, that letter you got in the mail with a promise to buy your home, other home-buying sites, or any other "Corporate Entity" like, chances are they're overpromising or undercutting, the truth about the value of your home will probably be somewhere in the middle (Most of the time) and no one can give an exact value except a Professional Appraiser.
Researching comparable home sales in your area is a good way to determine the appropriate listing price, it doesn't matter what your neighbor is listing his house for, what counts is what DOES sell, anyone can list their home for any amount, but it's not the market price unless it sells at that price, so always compare to what sold not what is listed. Your real estate agent can help you with this process by providing a Comparative Market Analysis (CMA) that includes recent sales data and other market trends as well as give you an estimate of how much you can sell the home for based on their experience. This will give you a better idea of what similar properties in your area have sold for and what your home is most likely worth, so you can price your home competitively.
Consider hiring an Appraiser, Appraisers are the only ones who can give you the most accurate value for your home and you can use their report to support your price and negotiate accordingly.
Next, we need to work on attracting Potential Buyers
Creating an online presence for your home is crucial in today's digital age. Most buyers start their home search online, so having a strong online presence can attract a wider audience of potential buyers.
Here are some tips on how to create an online presence for your home
Create a dedicated website for your home, showcasing its features, photos, and other relevant information such as floor plans, neighborhood amenities, and school district information. You can use website builders like Wix, WordPress, or Squarespace to create a professional-looking website quickly and easily. Some photography services offer to create a site for you, and of course, if you are working with a realtor, they'll take care of that.
List your home on popular real estates websites like Zillow, Redfin, and Realtor.com, as well as social media platforms like Facebook, Instagram, and Twitter. Your real estate agent can help you with this process, as they have access to multiple listing services (MLS) that can help get your home listed on all of these sites. You could also consider a limited listing service, where they list the home for you on the MLS.
Spread the news to everyone you know and tell them to spread the news as well
Create flyers for the house and place them outside of the house and close to the For Sale sign, or post them on a billboard in your local school, Church or Community Center.
High-quality listing photos are also essential in attracting potential buyers. Buyers often make their first impression of a home based on listing photos, so it's important to make sure they're of high quality and showcase your home in the best possible light.
Here are some tips for taking great listing photos:
Use a professional camera or a high-quality smartphone camera to take your photos.
Use natural light and turn on all the lights in the house to make the rooms appear brighter and more inviting.
Take photos of all the rooms in your home, including the exterior, backyard, and any unique features that set your home apart.
Take photos horizontally/landscape most of the time and when possible.
Hosting an open house is another great way to attract potential buyers. It allows buyers to see your home in person and get a feel for the space.
Here are some tips for hosting a successful open house
Hold multiple open houses.
Clean and declutter your home before the open house.
Set the mood by playing soft music and lighting scented candles or diffusing essential oils.
Consider hiring a professional cleaning service to deep clean your home.
Hand out flyers.
By following these tips, you can create a strong online presence for your home, take great listing photos, and attract potential buyers, but finally, you could just hire a good REALTOR®.
Work with a REALTOR®
While it is possible to sell your home on your own, you may risk losing way more than what you'd pay a professional to do it for you, according to NAR, Homes sold by owners generally sell for 30% less than what the homes are worth.
Working with a Realtor can provide numerous other benefits. Realtors can help you navigate the complex San Antonio real estate market, provide expert advice on pricing, marketing, and negotiating, and take care of the many administrative tasks involved in the selling process of which you may not be aware.
Here are some tips on finding the right Realtor® for your needs:
Ask for referrals from friends and family who have recently sold a home in San Antonio.
Research potential agents online and read reviews from past clients.
Interview multiple agents before making a decision. Ask about their experience, track record, marketing strategies, and communication style.
Choose an agent who specializes in your neighborhood or the type of property you're selling.
Make sure the agent is licensed and in good standing with the Texas Real Estate Commission.
Go with the choice you feel most comfortable working with and have the best expertise to do the job.
Avoid working with your new Realtor® nephew, second cousin, or the family in general, things can get messy when money is involved and you don't want to sully relationships, and/or you may not want to expose your financials in that way. Stick to someone professional and keep the relationship professional.
Know your rights, you don't have to stay under contract with any Realtor if you don't want to, all you have to do is ask them to terminate the agreement, just make sure you read the listing agreement thoroughly, some agents may ask you to reimburse their efforts, time and investment in listing the property if they are at no fault.
Once you have found the right agent, it's important to understand their role in marketing your home to potential buyers and what they expect of you. Your agent will create a comprehensive marketing plan that includes listing your home on the San Antonio MLS, hosting open houses, and promoting your property through social media, online advertising, and other channels. They will also handle all communication with potential buyers and other agents, negotiate offers on your behalf, and ensure a smooth closing process.
In summary, selling your home in San Antonio can be a challenging process, but with the right preparation, pricing, and marketing strategies, it is possible to sell your home quickly and at the right price, additionally, working with a REALTOR® who is knowledgeable about the local market can provide numerous benefits, protect you from the headaches associated with the process, get you a better price and help ensure a quick and successful sale.
Gabriel and Kristina
The Zachary Team and San Antonio's REALTOR® Couple